I am Christopher Fleming. Companies pay for software and analytics that quietly do their job — no rival dashboards, no shadow stacks, no metrics nobody trusts. I standardize marketing technology and attribution, architect conversion experiments that ship fast and move revenue, and retire the data silos that keep CRM, analytics, and compliance out of sync. That work sits on strict consent governance (CASL / GDPR) and single-clean-answer reporting.
Where marketing technology, conversion engineering, and compliance become one system.
Most "enterprise stacks" are really digital junk drawers—scripts tagging the wrong events, dashboards that disagree, consent trapped in a spreadsheet, and A/B tests run when they fit. For over twenty years I have standardized GA4 and server-side tracking, built CRO programs that measurably lift trial-to-paid revenue, and wired SSO + API integrations that make data governance structural instead of someone’s part-time worry.
In surveying, a meridian is the fixed line of reference you measure everything against. That is how I build digital operations: one consent model, one attribution source of truth, zero over-engineered bloat—clear integrations, pipelines, and interfaces that do their job.
If a dashboard disagrees with a CRM, that’s not an analytics problem; it’s an architecture problem. I rebuild the system until everyone downstream trusts the same numbers, and software ships on time.
“Design sets the course; execution ships the system.”
Practice-owned platforms and public-utility systems engineered end-to-end on the same stack I deploy for clients.
WCSB Spatial Regulatory & Environmental Screening Platform
Environmental consultants lose billable hours manually cross-referencing disjointed regulatory datasets, well records, and water-table registers. HydroScout automates regional spatial screening and environmental due diligence—pulling automated AER Directive histories, groundwater baseline records, and receptor proximity analysis for any LSD across Western Canada.
Field-Grade Civil Resilience Manual & Interactive 72-Hour Dossier
Civil protection adapted for Western Canada and sub-zero winter realities. Bridges cold-climate utility safing, authentic Alert Ready and industrial plume telemetry synthesis, field hemorrhage control, dry sanitation, and disinformation triage into an offline-first, single-page printable field manual.
Not startup pitches—lab builds. 5M Grid is a live, production-grade system that proves how I engineer high-volume data ingestion, custom API architecture, and complex spatial UI at scale. Open the code, open the data, evaluate the craft.
Complex Spatial Telemetry, Browser-Native
A render-performance and complex-UI proof. 5M Grid streams drilling-rig telemetry, Crown parcels, and liability inventory across thousands of spatial records into a Leaflet canvas engine with marker clustering and invisible interaction hit-boxes—no desktop-GIS lag, no canvas stutter on ruggedized field hardware.
Everything I build lives under one of three disciplines—measurement governed, conversion engineered, data compliant.
One standardized measurement surface. GA4 and server-side Google Tag Manager configured to survive browsers, agencies, and ad platforms—then mirrored into Looker Studio and the CRM so every team reads the same truth.
High-velocity experiment loops wired directly into clean event data—so tests ship weekly, winners ship to production, and losses are killed on signal, not opinion. Delivered a 30% increase in trial-to-paid conversions on a full-funnel rebuild.
Retire the silos between marketing, sales, and product data—while treating consent as architecture, not a checkbox. SSO and API integrations wired so CASL and GDPR governance hold across every downstream system by default.
How I turned DLS coordinates, AER Directive 088 rules, and WCSB data into a structure that AI assistants can cite accurately.
My plain-English breakdown of Western Canadian orphan well liabilities, cleanup costs, and why the numbers matter.
How real-time maps and better data help energy teams spot change earlier instead of reacting after the fact.
Why Canadian data residency is a legal fiction under the U.S. CLOUD Act — and how enterprises can reclaim network and AI sovereignty.
Surviving Shadow IT, nuking a decade of Universal Analytics into BigQuery, and the tactical danger of letting middle management play telephone with your executive intelligence.
I work directly with leadership to standardize marketing tech, stand up conversion programs, and retire data silos under hard consent governance. Tell me what you’re trying to measure, move, or make compliant—and I’ll respond personally.