Enterprise Digital Systems
Architecture & MarTech Governance.
Where marketing technology, conversion engineering, and compliance become one system.
Most "enterprise stacks" are really digital junk drawers—scripts tagging the wrong events, dashboards that disagree, consent trapped in a spreadsheet, and A/B tests run when they fit. For over twenty years I have standardized GA4 and server-side tracking, built CRO programs that measurably lift trial-to-paid revenue, and wired SSO + API integrations that make data governance structural instead of someone’s part-time worry.
The 5th Meridian Standard
In surveying, a meridian is the fixed line of reference you measure everything against. That is how I build digital operations: one consent model, one attribution source of truth, zero over-engineered bloat—clear integrations, pipelines, and interfaces that do their job.
If a dashboard disagrees with a CRM, that’s not an analytics problem; it’s an architecture problem. I rebuild the system until everyone downstream trusts the same numbers, and software ships on time.
“Design sets the course; execution ships the system.”
Featured System
A practice-owned platform engineered end-to-end on the same stack I deploy for clients.
AcroCloud
Canadian Sovereign AI Visibility Platform
Modern marketers need to know whether AI actually recommends their business. AcroCloud runs a plain-English AI Visibility Audit against ChatGPT, Gemini, Perplexity, and Claude, then surfaces the structured-data and content gaps behind weak citations. Everything is hosted in Canada, so audit results stay under Canadian privacy law.
Engineering Demonstrations
Not startup pitches—lab builds. 5M Grid is a live, production-grade system that proves how I engineer high-volume data ingestion, custom API architecture, and complex spatial UI at scale. Open the code, open the data, evaluate the craft.
5M Grid
Complex Spatial Telemetry, Browser-Native
A render-performance and complex-UI proof. 5M Grid streams drilling-rig telemetry, Crown parcels, and liability inventory across thousands of spatial records into a Leaflet canvas engine with marker clustering and invisible interaction hit-boxes—no desktop-GIS lag, no canvas stutter on ruggedized field hardware.
Three Enterprise Pillars
Everything I build lives under one of three disciplines—measurement governed, conversion engineered, data compliant.
One standardized measurement surface. GA4 and server-side Google Tag Manager configured to survive browsers, agencies, and ad platforms—then mirrored into Looker Studio and the CRM so every team reads the same truth.
- > GA4 property & event standardization
- > Server-side GTM (consent-first)
- > Looker Studio reporting layer
- > CRM / HubSpot-MSF attribution hand-off
High-velocity experiment loops wired directly into clean event data—so tests ship weekly, winners ship to production, and losses are killed on signal, not opinion. Delivered a 30% increase in trial-to-paid conversions on a full-funnel rebuild.
- > A/B + multivariate test pipelines
- > UX / funnel optimization
- > Experiment design & statistical rigor
- > Paid → trial → paid lifecycle lifts
Retire the silos between marketing, sales, and product data—while treating consent as architecture, not a checkbox. SSO and API integrations wired so CASL and GDPR governance hold across every downstream system by default.
- > Data silo elimination & SSOT
- > SSO (Okta/Azure AD) & API integrations
- > Consent management & retention rules
- > CASL / GDPR compliance by design
Specifications & Case Studies
Engineering the Basin Knowledge Graph
How I turned DLS coordinates, AER Directive 088 rules, and WCSB data into a structure that AI assistants can cite accurately.
The Unburned Powder Keg
My plain-English breakdown of Western Canadian orphan well liabilities, cleanup costs, and why the numbers matter.
5M Grid: Monitoring the Shift
How real-time maps and better data help energy teams spot change earlier instead of reacting after the fact.
The Forty-Ninth Protocol
Why Canadian data residency is a legal fiction under the U.S. CLOUD Act — and how enterprises can reclaim network and AI sovereignty.
Let's Talk Architecture
I work directly with leadership to standardize marketing tech, stand up conversion programs, and retire data silos under hard consent governance. Tell me what you’re trying to measure, move, or make compliant—and I’ll respond personally.